New blog series

Unsurprisingly, when a games company meets a potential investor, one of the investor’s first questions will be ‘why are you raising money?’ 

We hear so many different reasons when studios ask us for advice on preparing for investment.

We also know, from scores of assessments, what investors say when they hear games studios’ answers.

We’ve also started up and raised funding for our own games start-ups so we’ve been there!

Almost every time there is a trigger, a need or circumstance that prompts them to begin the long process of fundraising. 

Your reason can heavily influence investors and therefore your chances of successfully raising money.

We’ve been on both sides of the table - every question when meeting a potential investor can feel loaded.

Your answer to this can tell investors a lot about you, the company, your circumstances and your company’s potential.

In this series of articles, we’ll run through studio scenarios we’ve experienced over the years, describe how investors interpret them and what studios should do if they’re in this situation.

Over 6 weeks, we’ll cover

1. The half-hearted approach

2. The cash crunch (coming soon)

3. The UA war chest

4. The growth war chest

5. The last mile to complete your game

6. The work-for-hire pitch

In each scenario, we’ll give you key takeaways to help your decision-making.

A word of caution…. sometimes we can be blunt!

Hearing it straight from us in a safe space is better than hearing it from an investor in the heat of a pitch.

Enjoy!